Marketing Ethics: Kidology/Fate

“The heart of the wise makes his speech judicious and adds persuasiveness to his lips” – Proverbs 16:23, The Holy Bible(ESV)

I can comfortably accept the idea of being unethical is doing something which is against the interest of others. I don’t remember who said it but this is the only one I can go with.

But then, what is being ethicalFirst, it doesn’t equate with one’s feelings of right or wrong. Second, religion can set high ethical standards but you can’t identify ethics with it. Otherwise, where would atheists go? Third, it is not doing whatever society accepts because the behavior standards of a society could be wrong in the dictionary of others. And also it is highly rare to form a consensus within the same society. Example, I would get multiple views on the ‘mercy killing’, ‘abortion’, ‘legal prostitution’ etc. Therefore, it would definitely conflict with the interest of others. Finally, it is certainly not something that conforms to the law.

Consider the below 1-minute watch as a hint of what is about to come in this article.


Read further at to explore ethics in the light of Marketing and how Mcdonalds failed to follow its code of conduct according to ‘My Marketing Door’.

This blog has been moved to

We believe creativity could be better explored in that way. Don’t worry, our ideology doesn’t guide us towards annoying registration and paywall procedures.


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