Remember Your First Time?


Are they actually talking about __?

Is this a condom ad?

Don’t want to give you even a glimpse of what the campaign is all about. All I can say is that considering the target audience, topic couldn’t be more suited and the thought behind presenting it is mind blowing.

See by yourself in just 60 seconds.


Feeling tricked by the Cover pic! That’s the whole idea about this campaign by ‘4Creative’.

4Creative is Channel4’s creative agency of around 40 employees which produce innovative, creative and risky contents for sure, for all channel 4 brands. This campaign as you must have noticed targeted to first time or other young voters (for UK elections) and hence the phrase, “popping the voting cherry.”

Albert Einstein once rightly said, “Creativity is intelligence having fun”.

When others were trying to recall their first time one woman said, “I’ve never actually done it. Is that bad?” Another said, “I found out who I wanted and then I filled in that box”.

All in all, the message is good and the way it was communicated is effective which is evident from the no. of views on YouTube in just a short span of time.


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